How to Sell on Facebook Marketplace: 2024 Beginner’s Guide
Brian Connolly |
Are you interested in selling on Facebook Marketplace in 2025? This beginner’s guide will walk you through everything you need to know, from setting up your account to posting your first product. Selling on Facebook Marketplace is easier than ever, and it’s a great way to start or grow your online business.
What is Facebook Marketplace?
Launched in 2016, Facebook Marketplace has quickly become a popular platform for selling items to local buyers, providing a safer and more user-friendly alternative to Craigslist. Marketplace allows users to sell a wide variety of items, from used household goods to brand new products. Facebook even enables nationwide shipping in certain categories, significantly expanding the potential customer base for sellers.
With over 2.9 billion active users and an estimated 1 billion Marketplace users each month, Facebook Marketplace offers vast opportunities for sellers, whether you’re looking to offload unwanted items or launch a full-fledged eCommerce business.
Who Should Sell on Facebook Marketplace?
Anyone! Whether you’re cleaning out your garage or running a small business, Facebook Marketplace is for you. It’s a fantastic platform for:
- Entrepreneurs and small business owners
- Retail arbitrage sellers (buying products from retail stores and reselling them online)
- Handmade artisans and woodworkers
- Brick-and-mortar store owners
- Everyday users looking to sell personal items
With Facebook Marketplace, you don’t need to be a seasoned eCommerce seller to get started — anyone can use it!
Facebook Marketplace Fees: How Much Does It Cost to Sell?
Facebook Marketplace offers low fees that make it an attractive option for new and experienced sellers alike:
- Local sales: No fees to list or sell.
- Shipped items: For items that require shipping, Facebook charges 5% of the sale price or a flat fee of $0.40 for items costing $8 or less.
These low fees make it easy to maximize your profits, especially when compared to other platforms like eBay or Amazon.
Step 1: Set Up Your Facebook Marketplace Account
To start selling, all you need is an active Facebook account. Once you’re logged in, you can access Marketplace through the app or website. If you’re new to Facebook Marketplace, here’s a simple breakdown of how to set up your account and get started.
Step 2: What Should You Sell on Facebook Marketplace?
While Facebook Marketplace is known for used household items like furniture, clothing, and electronics, you can also sell brand new products, especially if you’re running a retail business. Categories that perform well include:
- Clothing and accessories
- Home goods and furniture
- Electronics
- Toys and games
- Vehicles
- Handmade items
You can also use Facebook Marketplace for retail arbitrage, selling trending products purchased from retail stores at higher prices.
Step 3: Where to Source Products to Sell on Facebook Marketplace
Sourcing products is key to your success on Facebook Marketplace. Here are some ideas:
- Retail arbitrage: Buy products at a discount from retail stores and resell them.
- Wholesale suppliers: Partner with suppliers for bulk buying.
- Handmade goods: If you’re crafty, sell your handmade items like jewelry, furniture, or art.
- Local purchases: Buy products locally at lower prices and resell them for a profit.
Step 4: How to Post on Facebook Marketplace
Once you have your products ready, posting them on Facebook Marketplace is easy:
- Navigate to Marketplace via the Facebook app or website.
- Click “Create New Listing” and select your product category.
- Add clear, high-quality photos of the item.
- Write a compelling title and description, highlighting key features.
- Set your price and choose whether you want to offer local pickup or shipping.
Step 5: Advanced Selling Tips for Facebook Marketplace
To maximize your success on Facebook Marketplace, consider these advanced strategies:
- Respond quickly to inquiries to improve customer satisfaction and your seller reputation.
- Offer competitive pricing by researching similar items on the platform.
- Use Facebook Ads to promote your listings and reach a larger audience.
- Bundle items to offer deals and increase sales.
Final Thoughts on Selling on Facebook Marketplace in 2024
With its massive user base and low fees, Facebook Marketplace is a fantastic platform for both casual sellers and serious entrepreneurs. Whether you’re selling used goods or building a full-fledged eCommerce business, there are endless opportunities to make money.
Ready to start selling? Follow this guide, set up your account, and begin posting your products today!